INNOVATIONS AND MOVEMENTS
Technology and fashion tend to go hand in hand in today’s society. Technology is a key leader in every aspect of our world and we will always have it around. Technological innovations will continue to influence our fashion industry whether we are ready for it to or not. In our selected article it mentions, “In recent years, brands have been using AI to enhance customers' shopping experience, analyze data, boost sales, forecast trends and offer inventory-related guidance, among many other things.” Artificial intelligence is a great innovation in the world of fashion and textiles.
Artificial intelligence allows the fashion industry to promote and sell goods for the retailers and it is also able to track trend forecasting to benefit consumers. Not only does artificial intelligence allow for less mistakes and quicker judgement it helps with sales in the fashion industry. For example, “What’s more, if we combine inventory tracking with AI's powerful data prediction tools for trend forecasting, brands could have a significant competitive advantage.” This is great in the fashion world because all retailers want to have is a competitive advantage over their competitors for the latest and greatest new fashion trends to allow their business to reign supreme. The article selected mentioned many types of technological innovations that would come to life in the fashion industry, but we thought that artificial intelligence was the most viable one. Artificial intelligence can not only speed the process of figuring out the new trends, but it can be sure to pinpoint the correct ones as well so that retailers are not choosing the incorrect pattern of trends in fashion.
In addition to artificial intelligence helping with trend forecasting, it can also allow consumers to find the right fit of clothing when buying online or when you cannot try things on in the dressing room. This is another great innovation that allows technology to help the fashion industry. As mentioned in the article, there is a company called “TRUEFIT” that “helps users find an adequate fit with brands and new styles on the market.” This is a great technological advancement because not only does this help retailers, it also helps consumers find the right style that suits them along with the correct measurements and sizing without having to go out and try on multiple items time and time again. This app/company incorporates chatbots just like the article was talking about. Chatbots are super helpful when it comes to the customer service experience because it allows for a super quick response and an almost immediate solution to any issue that occurred. Artificial intelligence shows us how quickly it can work in the fashion and textile industry.
Overall, artificial intelligence is making huge strides in the fashion world and it will only continue to keep improving. Technology helps the fashion industry to improve its forecasting for future trends, consumer’s perspectives and learning how to price for consumers. All of this would not be possible without technology, so it is a huge innovation for the textile and fashion industry today and will continue to only make this industry expand.